what types of media should you use?  Print, online, radio & outdoor signs or billboard!

 

Promote Rotary Online

Click Here for a link to download materials to post on Facebook, Instagram, Twitter,  digital horizontal banners for websites and other online applications,
 
These tools can be used to promote your Rotary club and showing Rotarians as People of Action.
 

Promote rotary in print

In Brand Center, Rotary has created lots of ads that show the true spirit of Rotarians and our work around the globe to promote Rotary in your community. 
 
It's a great way to promote an upcoming fundraiser, event, guest speaker, or maybe an End Polio Now event.
 
These materials include:
  • 1/3-page ads
  • 1/2-page ads
  • Full-page ads
These ads are specifically sized for newspapers magazines, or other community publications, or used as posters to promote Rotarians as people of action in your community.
 
 
Communicating With The Media:  What Do You Say?
So you need to get some attention, create awareness, and start a little media buzz about your club.  Maybe it's a fundraiser, service project, publicizing the work of an outstanding Rotary member, or tell the community about a major announcement. But you must ask yourself: is this information newsworthy?  
 
A short, well-written press release is a cost-effective marking tool to get the media's attention by making an official announcement.
 
Here's a rule to remember if you want the media to pay attention:  It should only be one-page!   It should tell them the who, what, where, when and WHY.  Include your Rotary club's name, your contact info, and tell them that you'll be calling/emailing them to confirm receipt.

Difference between a "Press Release" & "Media Alert"

A press release, which may also be referred to as a media release, is different from a media advisory.
Press Release: Resembles an article and should contain quotes and facts that can be picked up for use in future news stories.
Media Advisory:  Only provides basic information with the goal of increasing attendance at a live event or something similar.
Click to read an article, "The Purpose of A Press Release".
 
Links to media templates that you can customize:
RESOURCES:
WHAT IF THERE IS A CRISIS?
"Rotary:  People of Action Who Take Action To Change Lives" Houstonia Magazine Article
Have you read the Houstonia Magazine Article November 2021, "Rotary:  People of Action Who Take Action To change Lives"? 
 
It's a great template for you to use to write an article about your club and submit to  your local online or print newspaper!

promoting your club on the radio

Sharing Rotary's story is important and using radio media outlets to create awareness is something we sometimes forget about. 
 
To help your club, Rotary has created radio public service announcements to promote Rotary in your community.   
 
Some are recordings that you send to the radio station, or maybe the radio station is interested in having you come into their studio and read the People of Action script that is available.  Click Here for the radio ads, and script. 

outdoor signage & billboards

 
Promote Rotary in your community by creating billboards and other outdoor signage with our new visual identity.
 
 

rotary in houston billboards

Have you seen these "Rotary In Houston" billboards on our Houston area freeways?  They've been on Loop 610 W at I-10 Intersection, I-45 at Gulf Bank & more! 
Current Locations:
~ Hwy 290 Northwest Freeway approaching Loop 610 (near a Wells Fargo Bank building)  
~Hwy 59 Southwest Freeway near Chimney Rock approaching the West Park Toll Road