CONNECTING WITH YOUR COMMUNITY THROUGH SOCIAL MEDIA
A social media plan will help you determine what you want to achieve, which social media platforms are right for your club, and what you want to communicate to your online community.
 
Why is social media important for your club?  You want to show your club in action: helping in the community, networking, and socializing.
Examples
• Share stories from Rotary’s website - Rotary.org/news
• Promote club events
• Highlight community involvement
• Feature your members
• Post photos from special events or service projects
• Share a mix of local club-focused content and content available on Rotary.org and through the Brand Center

WHY USE SOCIAL MEDIA FOR YOUR CLUB?

To stay connected with your members and community, you need more than a club website; you need a strong social media presence too.
 
Social media is a way for your club to connect with current and past members, prospective members and donors, and friends. It’s also an effective way to increase awareness of your club and its activities in your community.
 
Social media is an extension of your club online so make it a part of your communications toolkit, along with email, newsletters, and your website.
 
A social media plan will help you determine what you want to achieve, which social media platforms are right for your club, and what you want to communicate to your online community.

Rotary's "Quick Start Guide For Club Social Media Pages" Helps Your Club Understand Social Media

 
Social media is part of our everyday lives, both personally and professionally. To stay connected with your members and community, you need more than a club website; you need a strong social media presence too.
 
Rotary's Quick Start Guide For Club Social Media Pages will help you quickly build your social media pages and keep them up-to-date. You’ll learn:
  1. Which social media platforms are right for you
  2. How to understand your audience
  3. What types of content to post and when
  4. How to develop a social media plan, plus much more
Use these recommendations as a starting point. Your club will learn what works best for it through experimentation.
 
Rotary's "Quick Start Guide For Club Social Media Pages" covers these topics:   
  • Getting Started With Social Media 
  • Choosing The Right Platform  
  • Why Audience Matters  
  • Creating Your Content Plan  
  • Creating Your Profile  
  • Resources
Rotary International's social media experts held a hands-on virtual social media series of three workshops developed for D5890 as part of the District 5890 Membership Marketing Pilot to help our clubs develop their social media strategies.
 
In advance of the workshops, all District 5890 Rotarians were sent a survey about what type of help they needed and the workshops were created by Rotary International based upon our input.
 
Rotary staff discussion leaders for all three webinars were:
  • Andy Sternberg, Rotary International's Manager of Social Media
  • Nick Smith, Learning Specialist, Global Events - Learning and Development
  • Jean Saunders, Rotary International Account Executive, Membership - Marketing Communications Group
Session topics included how to develop a social media plan, how to create engaging social media content, and how to measure clubs’ social media effectiveness.
 
The workshops were recorded, so please click the following to watch:
  1. Session 1 NOTE: Video quality is poor for first 25 seconds, after that it becomes normal quality.
  2. Session 2 
  3. Session 3
Social Media 101 Presented by ClubRunner's Experts
Watch this in-depth look at Social Media concepts, presented by ClubRunner's experts, Halle A. and Divya T.  These concepts can be used to help improve your Club's Facebook, Twitter, LinkedIn, etc. pages and how to integrate these tools to your club's website!
 
 
 

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